Hi, my name is Wong Giok Leigh and I aspire to be an Influential Brand Builder, who builds influential brands that influence the world.
That’s probably why I also suffer from a self-professed geekery on all things related to branding, marketing and communications. It should also explain why my piles of books, articles, bookmarked links and other resources continue to outgrow my time available to engage them.
My avid study of branding, marketing & communications was developed very early on in college when I discovered the classical study of rhetoric. Since then, the idea of how effective communications (whether a word, picture, idea or action) could persuade an audience (whether individuals, groups or even nations) towards a particular response continues to fascinate me to this day. This has since developed into a lifelong pursuit to learn, what I call, “the art and science of Influence” (in all its fair and foul forms!).
I currently head the Publicity & CSR team at a bank in Malaysia where I am responsible for the overall brand reputation and publicity profile of the Banking Group. To achieve this, I lead a team to develop, manage and maintain strategic initiatives for: 1) Brand building and Reputation Management; 2) Public and Media Relations; 3) Issues and Crisis Communications Management; 4) Internal Communications; and 5) Corporate Social Responsibility. As this is a leadership role, I am also be responsible for related policy, procedure, administrative and reporting tasks, as well as staff coaching and development.
Before being redesignated to my current position, I headed the Branding & Marketing Communications team with responsibilities that include corporate branding, branch merchandising, strategic marketing communications support and public relations. Prior to this, I dabbled in what some refer to as the “dark arts” of political communication as a Communication Strategist. I have also consulted and worked with advertising agencies, non-profit organisations and various brands on their marketing communication needs.
Thanks for dropping by and getting to know me better. I hope you enjoy your stay here. Please drop a comment or contact me, so we can chat. I’d love to hear from you!
Cheers!
Leigh
(Last updated: 23 September 2010)
