Insights discovered about my professional passions: Branding, Marketing and Communications
In just a day, this reimagined Apple Inc. logo tribute to the passing of Steve Jobs has made its way around the world – a testament to the nature of truly brilliant, elegantly simple viral ideas, the power of the internet, as well as the speed of social media.
This wonderful design came by way of 19-year-old Jonathan Mak, a self-described designer, photographer and philosopher living in Hong Kong.
Over at Noupe.com, I found a great showcase of type-based logo designs. I like their little blurb describing what logos are about:
A logo is the visual representation of the company that reflects the company’s business or products, all the while building up the credibility of the company. An effective logo design is one that aesthetically satisfies the target audience and possesses the potential to penetrate customers’ minds as a selling agent. It should also be simple and memorable.
For the brand logo designs, these are my favourite ones:
(This one is quite possibly my favourite – a word entirely made out of numbers!)
I like the clever use of negative space to accentuate the brand here!
This one clearly and cleverly depicts the brand name.
My only complaint about all the ones above is that none of them really indicate exactly what the brand is about. It’s a pretty name cleverly depicted – there is no chance to turn the viewer’s initial impressions (i.e. “Wow, so clever!”) into action (i.e. raised brand awareness, equity, etc.).
Even so, which are your favourite ones?
A not-so-safe-for-work video (for the language, actually) that offers some weekend fun as you try to see how many brands you can name and identify.
It also makes you realize just how much brands permeate our world!
An ambigram is a typographical design or art form that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation. The words readable in the other viewpoint, direction or orientation may be the same or different from the original words. Here are some of my favourite ambigram logos via a post on StockLogos (click here for the full listing).
Via Graphic Design Blog, here are 8 famous rebranding exercises and how much they cost!
I’ve been on both sides of the situation – as a client and as a consultant. Even with both points of view, I do feel that some of these are very exhorbitant and not wholly justifiable. What do you all think?
Pepsi
More after the jump…
Continue reading ‘How much would you pay for a rebranding exercise?’
Logo redesigns are often a very touchy and sensitive subject matter – whether from a client or consultant’s point of view. Having been on both sides of the equation, I can definitely vouch that it is an exercise often mired in seemingly endless debate; pandering to individual tastes and opinions; and tacit personal agendas. So, when I saw this set of “famous” logo redesigns for 2010 via Graphic Design Blog, I was left thinking, “Gosh, I hope they didn’t pay too much for some of these! What’s the difference?!”
Out of all the ones listed, I could only find the following three as my favourites. For the rest, I was just left wondering what the difference really was. What do you think?
Continue reading ‘Famous Logo Redesigns 2010 (via GraphicDesignBlog)’
LogoLounge.com showcases what they think are the design trends for logos in 2010. Looking through their showcase, I can see that it was done purely from a design point-of-view and not a strategic branding point of view. In that, they are all very, very pretty to look at – but it’s quite difficult to ascertain what the brand is all about from the logo!
I always believe that a logo should be aesthetically pleasing – but also strategically symbolic. It’s meant to encapsulate what the brand is all about – whether in terms of its business, values or positioning (or all three!). Logos that are merely pretty, on the other hand, are nice… but I think they fade from memory pretty fast. That’s why, to me, the ultimate logo designs are both aesthetically pleasing and strategically symbolic. You must have both.
But I wonder, if you *had* to choose, which would you prefer – a good looking logo or a strategically symbolic one?
Apart from being “in the industry”, there’s just something about really well-designed logos that I (and everyone, I bet!) love. It’s the “Aha!” moment that you get once everything falls into place and succinctly encapsulates what the brand is all about for the customer.
So here are a few of my favourites, by way of Toxel.com‘s 24 Examples of Creative Logo Design. (After the jump)
What’s your favourite?
Continue reading ’24 Examples of Creative Logo Design (via Toxel.com)’
