Martin Guitars Un-Branding

Here are some really interesting thoughts from Novel Ideas regarding Martin Guitar’s problem of competing against lower(ing) production costs while maintaining its brand as a premier guitar maker.

Living in Asia, this mentality seems almost pervasive. Businesses here seem very, very unwilling (afraid, even) to compete by Branding Up. They are far more willing to find ways to “cut costs” and “lower prices” in order to starve out the competition and increase market share.

Personally, I’m not sure that pandering to the mass market is the way to go; relying on bulk has never been appealing to me. Yet, you certainly have to have a certain amount of “traffic” in order to survive as a business.

I suppose I can see what Martin Guitar’s is up against.

[Update: Seth Godin has a really interesting comment regarding Pricing, “Most people don’t really care about price“]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s