Seth Godin – "Remarkable"

I (along with many other people, I’m sure) really like Seth Godin‘s Purple Cow concept. Essentially, it’s about companies transforming themselves by becoming remarkable. Sounds straight forward enough, right?

However, where I think he really gets me is his definition of “remarkable”:

Remarkable: Worth making a remark about.

It’s so straightforward and simple that many companies still find it difficult to grasp or achieve.

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