Honda Accord "Cog" TVC

[Updated]

This is perhaps the best TVCs I have ever seen. It took 606 takes to shoot. There are no camera tricks or CGI involved. The result… is breathtaking!

Despite being intrinsically linked to the Accord, the spot was in fact originally written in response to a brief for the Honda Civic. “We wrote this for the Civic because the Civic absolutely felt like the beauty of function,” says Ben Walker, who created the ad alongside Matt Gooden. “The Civic is Honda’s real baby; they’re more proud of that car than they are of their racing cars… For them, the Civic is the embodiment of what makes Honda so brilliant.” – From How 30 Great Ads Were Made – From Idea To Campaign, Eliza Williams

View the video:

The making of:

More information available here and here.

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