What’s In A Name?

Of all the things I do in strategic marketing communications, I find naming to be most difficult. So, it was very interesting to find an agency dedicated to such a task: Strategic Name Development.

I haven’t gone through their site in detail – but I do like what I see, in terms of the article resources and website design. Let me mull over what they have and see if I can come back with some reactions to some of the thoughts and ideas posited.

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