Today, I just learned the difference between an expert and an entrepreneur – especially when it comes to “owning” a business.
An expert strives to know all there is to know about a particular subject, and how to best apply his knowledge.
An entrepreneur strives to make money – wherever he is able to. Often, you will find him having a Long Tail-type approach to business.
If you want to concentrate on building your brand, then be an expert. Otherwise, if you want to concentrate on building your net value, then be an entrepreneur.
Ideally, you should be both. (That’s where finding niches come in)