Where Have All Our Ideas Gone?

Infamous Hugh McLeod makes very poignant comments about the marketing communications industry in this post:

I totallly agree with Doc’s recent comment:

Whatever marketing becomes will start, I believe, as a technology trend.

Brilliant. [Doc’s blog is here.]As I’m fond of saying, when people in the advertising business ask me where my disaffection with that industry comes from, I tell them to do the math:

The Cuetrain wasn’t written by a Leo Burnett employee.
Movable Type wasn’t invented by McCann’s.
RSS wasn’t invented by JWT.
Robert Scoble doesn’t work for Fallon.
Techmeme wasn’t invented by Saatchi’s.

Advertising people are supposed to be in “the idea business”. But none of the ideas that have excited me in the last 5 years or so have come from Madison Avenue. Not one. Zero. Zilch. Nada.

Why do you think that is?


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