The Economist: Why PR?

Earlier this year, The Economist published a story on the public relations industry (Do we have a story for you! – 19 January 2006, Print Edition). Here are some interesting thoughts from The Economist:

  • For business, PR is an increasingly vital marketing tool—especially as traditional forms of advertising struggle to catch consumers’ attention.
  • PR is surprisingly effective, at least according to a recent study by Procter & Gamble, the world’s biggest consumer-products group.
  • In a recent internal study, P&G concluded that the return was often better from a PR campaign than from traditional forms of advertising, according to Hans Bender, the firm’s manager of external relations.
  • Spending on PR in America has been growing strongly and reached some $3.7 billion last year
  • Marketing PR – is also sometimes called “brand communications”

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