Agents = Out On A Ledge

Here’s what I’m realizing… those of us who do consulting and free agency are definitely out on a ledge compared to our counterparts within an organization. We’re the excuse providers.

After all, we get judged on our performance – or rather, on their performance based on our recommendations.

Meanwhile, our counterparts in corporate communication offices and marketing departments can get away with lackluster performance year after year. Their positions are “safe.” Just get the activities underway and stay within budget. Besides, it’s a lot cheaper to yell at them, then retain them; instead of firing them and getting new visionaries within the department.

So, if you’re a free agent or a consultant… here’s to providing services that lead to results our clients can leverage on.

And, if you’re on the client’s side… let’s see how smug you’d be if you were in our position.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s