This is a fantastic article about a social experiment that reveals so much about context, branding and the state of our lives:
Technorati Buzz TV covers the story:
My favourite parts:
Before he began, Bell hadn’t known what to expect. What he does know is that, for some reason, he was nervous.
“It wasn’t exactly stage fright, but there were butterflies,” he says. “I was stressing a little.”
Bell has played, literally, before crowned heads of Europe. Why the anxiety at the Washington Metro?
“When you play for ticket-holders,” Bell explains, “you are already validated. I have no sense that I need to be accepted. I’m already accepted. Here, there was this thought: What if they don’t like me? What if they resent my presence . . .”
He was, in short, art without a frame.
“Let’s say I took one of our more abstract masterpieces, say an Ellsworth Kelly, and removed it from its frame, marched it down the 52 steps that people walk up to get to the National Gallery, past the giant columns, and brought it into a restaurant. It’s a $5 million painting. And it’s one of those restaurants where there are pieces of original art for sale, by some industrious kids from the Corcoran School, and I hang that Kelly on the wall with a price tag of $150. No one is going to notice it. An art curator might look up and say: ‘Hey, that looks a little like an Ellsworth Kelly. Please pass the salt.'”
Leithauser’s point is that we shouldn’t be too ready to label the Metro passersby unsophisticated boobs. Context matters.
So, the next time you think that your “great product” or “great brand” doesn’t need “the whole works” to have people truly appreciate it… I think you might just want to think again.
- Too Busy To Stop And Hear The Music – Gene Weingarten (follow up to original story)
- Violin Monday – Guy Kawasaki
- I’d Ignore Him Too – Seth Godin