What's Cool?

“When we ask about what makes a cool brand, the kind of things we get back is authenticity, originality, uniqueness,” he said. “These are things that people are trying to strive for. They don’t want to be seen as having the same type of brands as everyone else. They’re looking for brands that have that cool edge.”

~ Stephen Cheliotis, chairman of CoolBrands (via What’s Your Brand Mantra?)

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