[Quote] A Brand Is… The Product Of A Thousand Small Gestures – Michael Eisner

Posted on by LW in Branding & Positioning, Quotes

I really love this quote… and believe it to be very true.

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, Disney CEO, 1984-2005

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