People Read What Interests Them. Sometimes, It's An Ad

The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage

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One thought on “People Read What Interests Them. Sometimes, It's An Ad

  1. And his next sentence was; “And sometimes it’s your ad.” Howard made more sense about advertising than anyone except, maybe, Bill Bernbach.

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