“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage
Curations & Musings Towards Building Influential Brands To Influence The World.
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage
And his next sentence was; “And sometimes it’s your ad.” Howard made more sense about advertising than anyone except, maybe, Bill Bernbach.
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