In the course of doing Brand Consulting work for clients, I’m usually asked to come up with “brand names” – which is often not as easy as it looks.
Here are a few great resources to look at:
- Company Naming Changes 2006 report by Strategic Name Development
- What’s my name, #$%&*? by Half Again
- The Name Game and A Study of the Pros and Cons of Company Names by Guy Kawasaki
And two tools that might come in handy: