10 Branding & Marketing Trends for 2010

Via Branding Strategy Insider, here are 10 Branding & Marketing Trends for 2010:

  1. Value is the new black
  2. Brands increasingly a surrogate for “value”
  3. Brand differentiation is Brand Value
  4. “Because I Said So” is so over
  5. Consumer expectations are growing
  6. Old tricks don’t work/won’t work anymore
  7. They won’t need to know you to love you
  8. It’s not just buzz
  9. They’re talking to each other before talking to the brand
  10. Engagement is not a fad; It’s the way today’s consumers do business

While I’d go as far as to say that these insights are not earth-shattering, the courage and the will required to prepare organisations to capitalise on these trends will be tremendous. Good luck on that.

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