Don’t waste your “Coming Soon” site pages!
Too many brands and companies, while waiting to launch their websites often leave their “coming soon” pages empty. There are plenty of opportunities to be leveraged on your “coming soon” pages – even before the site is up. So don’t waste the space!
Here’s what you can do:
1) Teaser Pleaser
Don’t just leave an empty page declaring that this page is “coming soon”. Give the audience a sneak preview and/or short description of what the finished site will be! A well-executed teaser about what your site is going to be about can leave your visitors hankering for more and looking forward to the full launch later on.
2) Build Your Brand From Day One
Usually, “Coming Soon” sites are already sport your brand’s/business’ domain. So, that is an opportunity from the very beginning to brand your site and ensure that your brand identity is introduced and embedded into the minds of your viewers even before the full site. After all, why wait to introduce yourself?
3) Sign ’em Up At The Beginning
Providing an opportunity for email notifications or signups is a great way to follow up with your site’s visitors. They’ve dropped by and are impressed – but one should not assume that they will come back every day just to see if the site’s gone live. So, providing a way to allow you to follow up with them gives you the opportunity to build interaction and continuous engagement with your sites visitors (and potential customers!) even from the beginning!
4) Design, Design, Design
Even though your “Coming Soon” site may just be a temporary placeholder, you should spend some effort and time on design. Why? Creating something interesting and enticing will help generate interest. Don’t be afraid to do something fun or different – after all, you’re probably not the only player in your category with their own website! If it’s done well enough, you may even get a few “Hrmm… this looks pretty good. Let’s see what comes of it” sign ups. Not only that, you may even benefit from online word-of-mouth since people share and forward stuff that they like or which looks interesting to them.
5) Interact Early With Social Networks
In today’s Web 2.0 world, you should also offer links to you social networks (if you don’t have them already – you should seriously consider starting them!). Email is no longer the only way to communicate online – social networks are equally vital to build interaction and maintain engagement with your brand. Offer links to your social networks like Twitter or Facebook and use those interactions as opportunities to engage your audience – e.g. allowing them to learn more behind the scenes of the website.
Here are a few examples of great “Coming Soon” pages found: