5 Reasons Why Company Social Media Initiatives Fail

Via Social Media Today, here are five insights gleaned from the Inbound Marketing Summit on why companies fail in their social media initiatives:

1. They can’t talk about anything broader than their own products
2. They listen to customers but don’t take any action
3. They aren’t calibrated internally with the technology
4. They’re not framing risk accurately
5. Their internal culture isn’t aligned for social media success

Full article and insights here.

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One thought on “5 Reasons Why Company Social Media Initiatives Fail

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