I was thinking about the implications of what this meant and, truth be told, I came up with nothing. To me, it was yet another method, another medium, another tool reaching saturation point. And so, the market will move on to the next new thing – as it always has and always will.
Where does that leave brands and marketers?
Well, with the classics: Product, Price, Placement, Promotion.
Start with a great product – your Purple Cow, Social Object/Blue Monster/Cube Grenade
Give it to your customers/consumers/audiences at a price where they find “value” – whether that means free, cheap or premium
Place it somewhere that’s conveniently accessible – even if that means the good ol’ brick-and-mortar storefront!
And, finally, promote it by having a great way to share its story with others.
That’s marketing – regardless of whatever “next big thing” we’re looking at.