How To Make Sponsored Tweets Work

Via PBS‘(!) MediaShift8 Tips to Make Sponsored Tweets Work.

Great article on how to engage in advertising via Twitter. Even includes a guide to a few Twitter Advertising Startups for reference, followed by 8 tips on how to make sponsored tweets work. I have my questions – but I’ll post a reaction once I’ve figured things out a little better. Meanwhile, enjoy the tips – caveat emptor.

  1. Protect your reputation.
  2. Beware of systems based on pay-per-click.
  3. Clear transparency and disclosure are important.
  4. Ads perform better on smaller networks.
  5. Go beyond a simple product pitch.
  6. Ads should be conversational.
  7. Beware of fake Twitter accounts and spammers.
  8. Too many sponsored tweets will turn off followers.

Full article here.


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