1. Big Bloggers Tweeting More, Blogging Less – More and more bloggers are tweeting instead of blogging.
Looking at the bigger picture, the trend is an important one to watch now that prolific bloggers with large audiences have been able to port those same audiences, attract new followers, and expand their reach on Twitter. Given the financial opportunities made available through Twitter ad platforms like IZEA’s Sponsored Tweets, bloggers, like Pirillo, can still profit in shorter form. This means we could see a shift in preferred mediums, with brevity potentially being more rewarding.
2. The Evolution of Twitter as a Platform – Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands.
[Guy] Kawasaki says, “When the internet was young it was primarily personal websites, but it since became commercial, but not in a bad way. It became a platform. Twitter is emulating the internet, and isn’t just turning into a marketing platform, but simply becoming a platform used for multiple things.”
What was once just a place for conversation amongst friends has evolved into a vehicle where brands can set up shop and drive real business. He even believes Twitter has matured beyond the original expectations and use cases that its founders envisioned.
3. Semantic Intelligence – Twitter is heading in the direction of more filtered and intelligent conversations.
Solis notes that as users follow more and more Twitterers, their ability to stay connected to individual users and their respective tweets diminishes greatly. Though the noise is commonly accepted by many a Twitterer as normal, Solis believes that the next big Twitter trend will be a more intelligent Twitter experience. He says, “the future of Twitter is semantic intelligence, where what you click, what you read, and what you do, act to determine what you like, with applications serving you the tweets you really want.”
4. Twitter Curation – We’re going to start to see more Twitter curators work to package tweets in more digestible streams.
The notion of organizing collections of tweets and Twitterers isn’t new, but Rubel speaks of curation as if there’s a human touch finding the works of art from within the rubbish so that you don’t have to. As an example, Rubel offers up Muck Rack, from Sawhorse Media, which actively organizes and collects tweets from journalists. Rubel believes that this is just the beginning as demand for finding tweets of interest will continue grow, which means “we’re likely to see media companies built on top of twitter, curating tweets… so while the job market for journalists is bleak, the career opportunities for editors and curators is evergreen.”
5. User Generated Twitter Lists
The easily-accessed follower lists highlight how many lists each Twitterer is on in a very a public way, which ultimately provides a new metric for measuring Twitter influence and relevance. We also think that Twitter Lists will help the company tackle their ongoing user retention problem.