Businessweek has a great, comprehensive (17 pages and counting!?) list of resources to help entrepreneurs bootstrap their business start up. Click here for the list.
I’ll try to scour through it and see what gems I can dig up for those of us interesting in branding, marketing and communications for budding businesses. Check back in!
Here are a few to start with:
- 50 Bootstrap Marketing ideas for startups
- The Bootstrapped Marketing « Bootstrapper Handbook for Startups
- Marketing for Less: Cost Efficient Marketing Tactics in Tough Times
- Take Great Care in Establishing your Brand Identity
- Bootstrappers Bible