Great learnings from this video:
- Warning labels on smoking packages – from the “Surgeon General’s warning” to text-based and even explicitly graphic ones – has the opposite effect on smokers! It actually makes them want to smoke more!
- The Coke bottle so well designed as a strong brand because, even if it is smashed into a thousand pieces, a person can pick up a piece and correctly identify it as a piece from a Coke bottle. Takeaway: Does your brand own something so strongly (a shape, colour or size?) that, even when it is “smashed” customers will recognise it?
- There are strong similarities between branding and religion! Both rely on 10 pillars:
- Sense of belonging
- Clear vision
- Power from enemies
- Sensory appeal
85% of buying habits are unconscious. By understanding our unconscious habits, we can gain better control of what we buy as consumers and what we produce as companies.
– Martin Lindstrom, Buy.ology