If you didn’t know already, International Domain Name are coming in 2010!
The Internet Corporation for Assigned Names and Numbers (ICANN), which governs domains, registrations, Internet Protocol addresses, and many other aspects of the net, voted to approve a fast-track process for implementing non-Latin domain names by early to mid 2010. This means that by next year, you could be seeing domains in Arabic, Japanese, Chinese, and dozens of other non-Latin languages.
You might want to protect your brand by making sure you’re first in line to get your domain in your native language (and/or others as well!).