5 Tools That Measure Your Online Brand

You should know that brand management – whether personal or as an organization – now encompasses your presence online. So, here are five tools for you to measure your online brand via The Ladders.

1. Google Alerts [www.google.com/alerts]

Google Alerts notify you via e-mail when your name shows up on the Web, and it provides links to the reference sites so you can see exactly what’s being said. This is a great way to stay on top of all references to your name. When you establish your alerts, remember to put your name in quotation marks (“William Arruda”) so the results you get match your name exactly. You can receive alerts in real time or in daily or weekly digests.

You can also use Google Alerts to track Web developments related to your area of expertise. For example, I have a Google Alert set up for “personal branding” so I can stay on top the latest articles and conversations related to my passion.

2. TweetBeep [www.tweetbeep.com]
TweetBeep is like Google Alerts for Twitter. It lets you track Twitter conversations that mention you. The updates are hourly, so you can stay connected and respond to relevant conversations. You can also track who’s writing about (“tweeting”) your Web site or blog. As Twitter becomes more and more popular, this tool will not only help you network efficiently, it will allow you to connect with those who are tweeting about you.

3. Online ID Calculator [www.onlineidcalculator.com]
When people google someone, they judge the results based on two factors: volume and relevance. Volume speaks to the quantity of results on the Web. If there are a lot of results for a search on your name, surely you have something to say.

Relevance is an even more important element. When someone googles you, he wants to assess what it says about you. Is it consistent with how you show up in the real world? Does it back up what you say on your resume or through your interactions with others? Is it compelling? Does it make those who are searching about you want to get to know you? What does it say about your personal brand?

Use the Online ID Calculator now, and you will have a baseline understanding of your current online ID. Then, after a major online personal-branding campaign, you can use it again to see how the campaign affected your score.

4. bit.ly [www.bit.ly]
This is a great tool to track the links that you include in your Web-based articles, blog and Twitter posts. It’s helpful because it shortens standard URLs (and this is critical – especially since tweets are limited to 140 characters); however, its true value lies in its tracking tools. With Bit.ly, you’re able to see in real time the frequency with which your links are clicked. This helps you understand the relative popularity of the items you post. It’s a great way to measure which sources are most popular (since you can use different bit.ly links for your blog and Twitter posts) and which posts/links generate the greatest interest.

5. Addictomatic [www.addictomatic.com]
This is an extremely useful tool that provides a comprehensive snapshot of how your brand shows up across many online search engines, including video search engines. Type your name in quotes (“William Arruda”), and see a custom page created just for you with input from Google, Twitter, Bing (Microsoft’s new decision engine), FriendFeed, Twingly YouTube, Digg, Flickr, Delicious, BlogLines, Truveo, Wikio, Yahoo, Technorati, etc. You can also use Addictomatic to get a picture of what’s happening on the WWW for your area of expertise.

With all of these tools, remember: Your results represent a snapshot in time. The Web is a dynamic place. You need to be vigilant and continue to use these tools to measure the currency of your personal brand .

2 thoughts on “5 Tools That Measure Your Online Brand

  1. Hi Leigh, This is my first time here and this is a very nice blog you have here. I really like the branding.

    I’m using Google alerts, addictomatic and bit.ly. Addictomatic is my favorite out of the three. I really love how you can see so many sources at once. It seems to give pause to the Google vs. Bing argument. lol

    I just started getting Google Alerts for my blog and I must say that I don’t understand them. (I mean they suck) Unless I’m doing something wrong I can’t figure why my “incoming links” from the WordPress.com stats page don’t match the alerts. What’s the difference in terms of SEO?

    I also use BackType.com for measuring brand sentiment, have you tried it yet?

    Thanks for the post.


    1. Hey Ileane! Thanks for dropping by and for the really kind words! I’ll have to explore some of your suggestions – I’ve not heard of BackType.com before this. Keep in touch!


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