How to Build Engaging One-of-Kind Facebook Fan Pages (via TechCrunch)

Techcrunch has an interesting article on how you can customise your Facebook fan page so that you can reach social media god-hood. Helpful if you’re a brand that wants to “trailblaze” the social media landscape via Facebook (Is social media still considered “new” media and “new” enough to have trailblazers!?).

Key takeaways:

  1. It is not easy building a successfully engaging Facebook Fan Page.
  2. It requires planning, time, some kind of HTML knowledge, design skill, and imagination. Originality is helpful.
  3. Leverage your Fan Page Profile Pic – it can go up to 200 x 600 pixels!
  4. Customise your tabs
  5. Add/integrate your other social media channels via tabs – Twitter, Foursquare, etc.
  6. Highlight your team members in the tabs
  7. MOST IMPORTANTLY – PARTICIPATE IN YOUR STREAM! (That’s the whole point to what it means to be “engaging”!)
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