BFM 89.9’s Brand Story

I like brands, but I love brands with stories. I think having or knowing then sharing your brand story is very helpful in getting your audience to relate to you better. So, it was a pleasant surprise to stumble across the brand story of BFM 89.9, Malaysia’s only business radio station, written by none other than the founder himself, Malek Ali.

I particularly enjoyed the insight into the need for a great and agile brand platform – it makes brand building so much easier and coherent later on!

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