LogoLounge.com showcases what they think are the design trends for logos in 2010. Looking through their showcase, I can see that it was done purely from a design point-of-view and not a strategic branding point of view. In that, they are all very, very pretty to look at – but it’s quite difficult to ascertain what the brand is all about from the logo!
I always believe that a logo should be aesthetically pleasing – but also strategically symbolic. It’s meant to encapsulate what the brand is all about – whether in terms of its business, values or positioning (or all three!). Logos that are merely pretty, on the other hand, are nice… but I think they fade from memory pretty fast. That’s why, to me, the ultimate logo designs are both aesthetically pleasing and strategically symbolic. You must have both.
But I wonder, if you *had* to choose, which would you prefer – a good looking logo or a strategically symbolic one?