Are You Paying Attention?

Attention.

To brand builders and marketers, it’s the key that leads to the ultimate prize. With attention, brands and products are able to spend “quality time” communicating with their prospects to gain positive results. Which is why, in this day and age of time-starved people, attention comes at a premium.

The following videos are great examples of how people don’t always pay as much attention as they think they do. It’s also a great argument against those who would “stuff” a communications piece with so much information that audiences end up focusing on a few things while tuning out the rest.

When it comes to brand-building and communications, you need to focus, focus, focus. When it comes to the rest, if it’s not your main point, audiences won’t even know it was ever there in the first place.

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