Logo redesigns are often a very touchy and sensitive subject matter – whether from a client or consultant’s point of view. Having been on both sides of the equation, I can definitely vouch that it is an exercise often mired in seemingly endless debate; pandering to individual tastes and opinions; and tacit personal agendas. So, when I saw this set of “famous” logo redesigns for 2010 via Graphic Design Blog, I was left thinking, “Gosh, I hope they didn’t pay too much for some of these! What’s the difference?!”
Out of all the ones listed, I could only find the following three as my favourites. For the rest, I was just left wondering what the difference really was. What do you think?
US Missile Defense Agency
UK Space Agency