How Do Colours Affect Purchases?

I believe it goes without saying that colours do, in fact, play a role in influencing purchases. It is especially effective in converting “spur-of-the-moment” impulses into real decisions to buy.

This nifty infographic below via KissMetric Marketing Blog is a great visualisation of how colours affect purchase decisions. Though some of the colours and their meaning/appeal may be more applicable to North America, the general principle of colours influencing decisions remain universal.

Some key lessons:

  • 93% of consumers place visual and appearance and colour above other factors when shopping
  • 85% of shoppers place colour as a primary reason for why they buy a particular product
  • Colour increases brand recognition by 80%. Brand recognition, of course, links directly to customer confidence
  • Different colours mean different things to different people/audiences

The whole entire infographic:

Click here for larger image


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