I believe it goes without saying that colours do, in fact, play a role in influencing purchases. It is especially effective in converting “spur-of-the-moment” impulses into real decisions to buy.
This nifty infographic below via KissMetric Marketing Blog is a great visualisation of how colours affect purchase decisions. Though some of the colours and their meaning/appeal may be more applicable to North America, the general principle of colours influencing decisions remain universal.
Some key lessons:
- 93% of consumers place visual and appearance and colour above other factors when shopping
- 85% of shoppers place colour as a primary reason for why they buy a particular product
- Colour increases brand recognition by 80%. Brand recognition, of course, links directly to customer confidence
- Different colours mean different things to different people/audiences
The whole entire infographic: