I really, really love this kind of logo design for brands! This, to me, represents great graphic design skills – where there is an overt expression, but also a deeper meaning… if you look closely enough. It’s simplicity that says so much. So, via Graphic Design Blog, here are 25 great examples of logos that have been well-designed with “hidden” meanings.
You’ll notice also that some of the ones that I’ve earmarked as my “favourites” from the bunch actually reflect an important principle (IMHO): Good design is about the concept – and not dependent on “frills” like colour or style. In fact, many of the better ones here would actually work even if they were depicted in black and white! That’s the strength of a well-designed brand logo!
Here are some of my favourites, in no particular order:
Big Ten Logo
The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name. Although I think the rationale is quite ridiculous (c’mon – why call it the “Big 10” if there are 11?!), the design concept is still very strong.
This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions I would like you to know the concept behind this…it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.
ED Logo: Gianni Bortolotti
Designer – Josiah Jost
The designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.
This logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8.
Elle Hive Logo
Designer – Toni
It is a company which designs compact tractors. The letters “E” and “H” make up the image of a tractor.
Someone pointed this out to me: Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. When you look at the logo again you will find a bear in the logo.
What better logo can be used to symbolize a marriage with two mirrored “R” in the middle. No frills, no shadows, still so powerful and meaningful.
You would say you have seen it thousand times but just to make you notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.
Designer – Maumer
As “Pakuay” is a packaging company, so the logo shows a broken down box in the shape of the letter “P”
Designer – Mike Erickson
Zip – The “I” has been replaced with a zipper to connect the Z & P
You will notice here how cleverly designer have integrated a bed with the letter “M” to come up with a logo for an organization of doctor’s dealing with sleep issues.
Piano Forest Logo
Designer: Jason Cho
The designer gives the message in a subtle but evident manner by shaping piano keys like trees to resemble a keyboard/piano.
Horror Films Logo
This could be defined as real creativity…A regular film reel turned to look like a scary ghost for a production house.
Yoga Australia Logo
At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.
See the full set of 25 here. Which ones do you like?