DTAC TVC – Cellphone Myopia

(I don’t normally post on weekends, but I’m making the exception here because 1) this is a great ad and I want to keep it here for reference and 2) it’s something light just before we start the weekend! Enjoy!)

I like this ad. To me, it’s a great, creative ad that speaks volumes – telling a great brand story that resonates across cultures. It doesn’t matter that the ad is in Thai and I can’t understand a lick of the language.

What really gets to me is that I get it. I get the message and it causes me to respond – viscerally, mentally, emotionally.

This, to me, is what great advertising and brand storytelling is about. Tell me what you think:


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