Never underestimate the importance of Vision… and, even more so, how to effectively communicate it. The greatest, most dynamic companies that I have seen tend to be those who have a clear vision that is easily articulated and shared by everyone – akin to a mantra or mythos for the organisation. Heck, I’ll go as far as to say that even the Bible considers having a Vision vital to the survival of a team: “Where there is no vision, the people perish” (Proverbs 29:18).
So, the Harvard Business Review highlights 3 ways to more effectively communicate your vision:
- Repeat yourself. To rally people around your vision, you need to remind them of your message and reinforce what you are trying to achieve. Don’t worry about sounding like a broken record. In fact, I will go on as far as to say that – even though it sounds like “old news” to you – someone, somewhere may need to hear it yet again to spur them on.
- Make it two-way. Don’t pick up a megaphone. Be sure to create dialogue around your message so that people hear it and understand it. Not only that, as I mentioned earlier, an easily articulated vision that people are engaged with eventually becomes a mantra or mythos that everyone participates in and owns collectively.
- Put out calls to action. Don’t just tell people what you imagine for the future, ask for their help in making it a reality. Be specific about what you want people to do and why. This is, to me, one of the most important steps that leaders often forget. Many people listen to a vision-casting speech and end up enamoured by the charisma of the leader – but often walk away wondering just what in the world are they supposed to do to pitch in.