I really, really enjoyed this video when I watched it. TED, of course, always has very thought-provoking talks to begin with – but this really hit home with me. I was especially cringing to see the reactions from the agencies/consultants interviewed… gosh, what a skewering of branding, marketing and communications practitioners everywhere! (Yet, it does get really hopeful and positive at the end of the video – there are some great people/practitioners/agencies out there still).
Some key takeaways for me:
- Many people who say they are into transparency are liars and BS-ers. True transparency is very frightening… most of all, because you have to eventually relinquish control.
- Ask yourself: What is your brand? (It’s not so easy to answer, unless you’ve really thought about it… and continue to think about it as you evolve and grow)
- If your people can’t answer quickly and with certainty what your brand is… you really need to look into that. Otherwise, you don’t have a brand.
- Take some risks!
Hope you enjoy this video as much as I did!