I’ve heard about Tim Feriss since he first launched “The Four-Hour Work Week” concept (Seriously, what’s not to love? Design your life in a way so you only end up working four hours a week!). Well, he recently launched “The Four-Hour Body“, and one of his assistants details 12 lessons learned in handling the marketing behind the book. It’s a great read and chock full of illustrative insights on how to launch a book successfully.
On top of that, there were a few self-imposed rules set, which made things even more challenging:
– No book tours
– No paying for access to email lists
– No intense focus on building Facebook and Twitter accounts
– No paying for consultants who buy your way onto the bestseller list
– No email drip campaigns
– No multi-month pushes for pre-orders
Some of the key lessons I particularly enjoyed:
#9 – He who cares less, wins: Being able to completely walk away from the table gives you an edge in negotiating.
#8 – Timing the release to maximise sales: Yes, timing is an important factor in marketing strategy – often overlooked due to delays in launching and pressure from impending deadlines.
#6 – The Motherf***ing Book Trailer: If a picture is worth a thousand words, then a video is worth a thousand pictures.
#4 – Carpet-Bombing the Internet: Brief Periods of Intense Noise-Making: Coordinating the effort among key media stakeholders so that, for a brief period, your message comes through in a concerted push. I like the part that goes on to say that this can’t be “manipulated” but takes time to build up before hand – so that you don’t come across as a sleazy “push-marketing” kind of way.
#2 – The Honeypot: Top 1,000 Blog: Having built a strong and loyal fan base on his blog has been a cornerstone to his marketing success. It doesn’t come easy, it cannot be insincere… it takes time and generosity.
#1 – Write an amazing, definitive book: In the end, having a remarkable product is the foundation for everything else.
Read the full list of 12 here.
Very good post! We will be linking to this particularly great content on our site.
Keep up the great writing.
LikeLike