Dilbert On Social Media

I had a conversation just the other day about this and other related marketing communication tasks – where the aspiration is there, but courage to move forward isn’t. It’s the classic – “be seen” as innovative, but don’t take any actual risk; use only proven strategies (corporatespeak: “benchmarks”).

Then, I learn of this Dilbert strip which says it all (which Dilbert strip doesn’t, really?):

(Click for a larger version)

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