John Lewis Christmas Advert 2011

I thought this was a very lovely and wonderfully executed concept. Turns a familiar image on its head to drive home a great message and still deliver what the brand needs!

“For the gift you can’t wait to give.”

“For gifts you can’t wait to give”  There is something even more wonderful than receiving the perfect gift, and that is knowing you have found the perfect gift for someone you love.  This year we have brought to life the feeling of excitement and anticipation you get when you have found that perfect gift for someone and cannot wait for Christmas day to arrive.

Our advert follows one little boy who is impatiently counting down to Christmas. We see him tapping his fingers, gazing out of the window, even trying to cast a spell on a clock to make time go faster, but to no avail.  The track ‘Please, Please, Please let me get what I want’, was originally recorded by the Smiths, and has been rerecorded by emerging artist Slow Moving Millie.

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