Twitter’s Best Practices For Media

Straight from the horse’s mouth, here are several guides and best practices to integrate Twitter with TV, music, entertainment, sports and news.

  • Twitter on TV: A Producer’s Guide – A compendium of best practices for engaging and growing your audience on Twitter using the power of the TV screen. A simple integration can drive two to ten times more Tweets from your audience while your show airs.
  • Tweeting for TV – Before the web, the water cooler was the place people would meet to talk about what happened on television. Now this practice occurs in real-time, and people don’t want to wait until the show is over. Here’s how to join that conversation effectively.
  • Twitter for Newsrooms – Resources to help you and your organization at every step of the reporting and publishing process. We want to make our tools easier to use so you can focus on your job: finding sources, verifying facts, publishing stories, promoting your work and yourself.
  • Live-tweeting Best Practices – Live-tweeting is an easy, flexible way to turbocharge your engagement on Twitter. We’ve found that across many different genres and levels of celebrity, it consistently boosts retweets, @mentions, and new followers.
  • Twitter for Sports Organizations – Twitter and sports fit together because sports are live, immediate, suspenseful, and fun—and these are qualities Twitter mirrors and enhances in real-time. People use Twitter to follow their favorite players, sports writers, and teams, but most importantly: they use Twitter to talk about games as they happen.
  • Twitter for Athletes – It takes a lot of work to stay on top of your game as an athlete. First you’ve got to stay healthy and focused. But then there’s all the rest: staying in touch with teammates and friends, keeping your fans happy, and even running other businesses and charities. Here’s the good news: from your sport to your passion, Twitter gives you one place to bring it all together.
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