Microsoft appoints PR leadBy: Malati Siniah, MalaysiaPublished: Dec 20, 2011
Malaysia – Microsoft Malaysia has appointed Wong Giok Leigh as public relations head for the local market.
In his new role Wong (pictured) will be in charge of PR strategy setting and planning, brand storytelling and messaging, media strategy and relations, social networking, digital communications strategy and capabilities, crisis communications and mitigation management along with business and marketing DNA for the company.
He will report to Danny Ong, chief marketing and operations officer for Microsoft.
Wong has spent several years in the banking and financial sector leading branding, marketing communications and PR functions and prior to his appointment at Microsoft was head of branding & PR at Hong Leong Bank (post-merger with EON Bank Berhad).
Some of Wong’s expertise include branding and brand building, corporate reputation, issues & crisis management, public & media relations and marketing communications strategy and deployment
On joining Microsoft Wong said: “The way the world is changing through technology and innovation has always amazed me. Companies and organisations have to fundamentally rethink the way they do business, manage their brands, and create impact.”
“So, having front row seats to this by being a part of the great team at Microsoft is a thrilling opportunity for me.”