Adweek’s 10 Best Commercials of 2011

Adweek listed 10 of its favorite commercials from 2011. Interesting list – but here are my favorites:

Nissan Leaf – Gas Powered Everything

I especially like how they take the concept, “What if everything ran on gas?” and apply ad absurdum to prove its point in the end.

 

Dead Island  – Official Announcement Trailer

This is the first time I’ve seen how a video game can evoke emotions!

 

Google – Dear Sophie

This is how you humanize technology… by showing me how it makes me more human.

 

Chrysler – Born of Fire

I really like the *attitude* behind this – sometimes, a brand really does need some attititude. Other highlights include the kicking copy at the end: “Imported from Detroit”.

 

Chipotle – Back To The Start

A nice little bit of stop-motion animation coupled with a well-selected song – and a wonderfully thought-provoking message reinforce Chipotle’s brand values.

 

Volkswagen – The Force

This was really was quite cute – to the point that it became a viral hit over social networks.

 

Which of the 10 did you like? Check out the full list of 10 along with Adweek’s commentary here.

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