I was invited to speak at the 2nd Annual Digital Marketing & Advertising Asia (DIGMA) 2014 today. DIGMA 2014 is a trade show that recognizes the huge potential of digital marketing and advertising opportunities in the Asian region. Digitally based initiatives are expected to make up 20 percent of the global advertising market by 2014, with the Asia Pacific region, in particular, already reaching $27.3 billion in digital advertising spend in 2012 alone. The trade show was officially launched by the Malaysian Deputy Minister of Domestic Trade, Co-operatives & Consumerism Malaysia, YB Senator Dato’ Seri Ahmad Bashah Bin Md Hanipah.
I spoke on “What’s Next: 5 Capabilities For Marketing & Communications In The Next Digital Decade“, touching on what skill sets marketing and communications practitioners need have in a digital future:
- Be agile, nimble, 24×7, global
- Embrace your community
- Be authentic and transparent
- Integrate across media
- Build owned media platforms
I’ve uploaded my slides and embedded them below. Do let me know what you think – I’d love to have a conversation with you.