During this time, one of the most important lessons I’ve learned is:
The first word in “Merger” is “Me”.
If you’re leading change management and internal communications like I was (I led the branding and communications function for the integration process), you’ll be best served by building your strategy around answering these two questions:
- What will happen to me?
- What’s in it for me?
Unless you address these two questions, you won’t get anywhere with your audiences.