Speaking at Comms Malaysia 2015 on The Future of Communications

CommsMalaysia_2015-40Photo credit: Advertising + Marketing

I was very honored to be invited to join a great panel of speakers at the recent Comms Malaysia 2015 event, organized by Advertising + Marketing, a publication of Lighthouse Independent Media.

Comms Malaysia Speakers

I spoke on the topic, “Looking to what’s next: The Future Of Communications.” In my presentation, I made the case that the marketing and communications landscape is being completely disrupted by many forces, including: the globalized & hyper-connected world we live in today; Big Data and the Internet of Everything; Social media; an ever-changing and ever-fragmenting media landscape; ubiquitous connectivity, and changing interfaces.

Drawing on case studies and examples from both Microsoft and Shell, I then outlined four capabilies marketers and communicators could build on to prepare themselves for the future of communications:

  1. Embracing & co-creating with your community
  2. Telling authentic stories
  3. Integrating across media
  4. Building on our owned media platforms

Here are the slides from my presentation. I hope you enjoy them and look forward to engaging with you on it.

There were two videos embedded in my presentation, which can be viewed via YouTube here:

  • #makethefuture Morro da Mineira Project:

  • Microsoft Bing – Decode Jay-Z Case Study:

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