Communications Is Here To Stay, In Good & Bad Times

My friend Gabey recently wrote a helpful article in PR Week featuring the kind of validation every communications professional seeks after: No matter the economic outlook, there will always be a place for the communications function in an organisation.

This was according to Wendy Heng, associate director for sales & marketing at Robert Walters Singapore, a specialist recruitment firm. She said, “In good times or bad, you’re still going to need a communications practitioner in-house,” adding, “It is a necessary and stable function in most companies and I’ve never seen a huge rise or fall in the number of positions.”

She observed that comms staff tend to escape restructuring or cost-cutting measures because they are viewed as a necessity. She added that if a company does undergo cost-cutting measures, communications roles are typically shielded, as it is one of those functions recognised as a necessity rather than a luxury.

“There is always going to be need for it because how you could not have someone look after external outreach or crisis communications?” she said.

However, while the comms sector is quite stable, it is also a double-edged sword as in-house teams are not big to begin with. “They’re always stretched too thin with a limit to how much external agencies can do. So while its stable, it is also not seen as revenue-generating function so it’s hard to justify additions to the head count – In contrast, the sales function is easier to justify.”

In the same article, Robert Walters’ also shared the findings from their latest annual Global Salary Survey last week. Data published suggested that salaries are expected to remain relatively flat in 2016, though candidates with in-demand skills can anticipate an average salary increment of 10 to 20 percent when switching jobs.

The following are some excerpted salaries from around Asia, from the Robert Walters Global Salary Survey. Salaries are listed in USD per annum, converted from local currencies.

Position Industry sector Salary range (USD)
2015 2016
Sydney, Australia
Communications Manager Banking & Financial Services 77,000 – 91,000 84,000 – 98,000
Senior Brand Manager Sales, Marketing & Communications, Consumer goods 87,000 – 98,000 87,000 – 105,000
Brand Manager Sales, Marketing & Communications, Consumer Goods 66,000 – 84,000 66,000 – 91,000
Shanghai, China
PR manager Sales & Marketing, Cosmetics 30,000 – 76,000 45,000 – 76,000
PR manager Sales & Marketing, Professional Services 45,000 – 84,000 45,000 – 90,000
PR manager Sales & Marketing, Retail & Luxury – National/Regional 45,000 – 90,000 45,000 – 76,000
PR & Events Manager Sales & Marketing, Retail & Luxury – National/Regional 60,000 – 90,000 53,000 – 68,000
Hong Kong, Greater China
Head of Corporate Communications Sales & Marketing, Financial Services 193,000 – 257,000 193,000 – 282,000
Head of Internal Communications Sales & Marketing, Financial Services 167,000 – 205,000 167,000 – 218,000
Corporate Communications Manager Sales & Marketing, Financial Services 77,000 – 116,000 77,000 – 128,000
PR Manager Sales & Marketing, Retail 58,000 – 83,000 64,000 – 90,000
Jakarta, Indonesia
Marketing Communications Manager Sales & Marketing, Marketing 28,000 – 33,000+ 28,000 – 42,000+
PR Manager Sales & Marketing, Marketing 23,000 – 33,000+ 23,000 – 36,000+
Tokyo, Japan
Communications Manager / Director Sales & Marketing, Retail & Hospitality 59,000 – 110,000 59,000 – 110,000
Kuala Lumpur, Malaysia
Communications Director Sales & Marketing, General Marketing (consumer) 42,000 – 62,000 42,000 – 65,000
Communications Manager Sales & Marketing, General Marketing (consumer) 25,000 – 37,000 25,000 – 37,000
Communications Director Sales & Marketing, General Marketing (IT&T / Industrial) 42,000 – 62,000 42,000 – 62,000
Communications Manager Sales & Marketing, General Marketing (IT&T / Industrial) 20,000 – 28,000 20,000 – 34,000
Singapore
Corporate Affairs Director Consumer & Technical Healthcare, PR & Communications 98,000 – 125,000+ 98,000 – 140,000+
Public Relations Director Consumer & Technical Healthcare, PR & Communications 84,000 – 125,000+ 84,000 – 125,000+
Corporate Communications Manager Consumer & Technical Healthcare, PR & Communications 56,000 – 84,000+ 56,000 – 84,000+
Public Relations Manager Consumer & Technical Healthcare, PR & Communications 49,000 – 84,000 49,000 – 84,000
Corporate Communications Director Sales & Marketing, B2B & Industrial 105,000 – 175,000 105,000 – 175,000
Public Relations Director Sales & Marketing, B2B & Industrial 84,000 – 140,000+ 84,000 – 140,000+
Corporate Communications Manager Sales & Marketing, B2B & Industrial 56,000 – 105,000 56,000 – 105,000
Public Relations Manager Sales & Marketing, B2B & Industrial 56,000 – 84,000 56,000 – 84,000
Bangkok, Thailand
Public Relations Director Sales & Marketing, Consumer & B2B 42,000 – 55,000 44,000 – 61,000
PR Manager Sales & Marketing, Consumer & B2B 24,000 – 42,000 27,000 – 44,000
Ho Chi Minh City, Vietnam
Corporate Affairs Director Sales & Marketing, Marketing 90,000 – 105,000 84,000 – 105,000

Full article here.

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