Wishing You A Prosperous Chinese New Year 2016! Gong Xi Fa Cai!

May you enjoy a happy and prosperous Chinese New Year this year – filled with laughter, joy and prosperity in this Year of The Monkey! Perhaps most important of all, may you be blessed with wonderful family reunions and the strengthening of ties with family and loved ones… perhaps, the most important blessing of all.

This year, given the zeitgeist of increased racial and religious polemics across the world, I thought Bank Simpanan Nasional’s Chinese New Year ad, was a timely and welcome message. It is based on their ongoing “saga” involving Aloysius and Zaitun, from their much-loved “Pengacau Raya” campaign. This installment, a sequel, tells the story of the couple and their parents experiencing their first Chinese New Year together as a multicultural family. In less than a week, the ad has gained more than 2 million views, 147,419 likes and comments with more than 40,000 shares.

(Of course, I still maintain that this my favorite Chinese New Year greeting commercial/TVC of all time by the beloved, and irreplaceable, Yasmin Ahmad, Malaysia’s darling storyteller.)

If you are traveling, please arrive safely.

May happiness, wealth and prosperity follow you throughout the rest of the year!

新 年 快 乐, 万 事 如 意! 恭 喜 发 财!

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