I really love social experiment/guerilla activation campaigns. Given today’s noise and clutter, timely activation activities are often able to tap in to the zeitgeist of the day. From there, they join the conversation – and, if particularly successful, may even “hijack” the conversation in their favor.
This one by JetBlue is really cool – and comes at a time when the US is going into its presidential elections. 150 unsuspecting passengers were given the chance to win free round-trip airfare to one of 20 domestic or international destinations served by the carrier. But … they’d get those travel certificates (worth about $300 each) only if they could decide on a single destination by unanimous vote before their six-hour flight from Boston landed in Phoenix.
So, would they “Reach Across the Aisle” and compromise as needed? Check it out: