I just came back from my favorite initiatives Shell has when it comes to engaging young people for the future of energy: The Shell Eco-Marathon. This is my second tour of duty for the Eco-Marathon – a unique race about going farther, not the fastest; using the least amount of fuel.
Held in Manila from 3-6 March 2016, over 100 student teams from 16 countries across Asia, Middle East and Africa, in the Philippines, from 3-6 March 2016, at a specially designed street circuit on the city streets of Manila.
It’s a truly unique and inspiring event – I’ve met some of the most passionate and intelligent young people Asia has to offer when it comes to science, engineering, innovation and technology as they stretch the boundaries of fuel efficiency in a real world urban environment.
I was especially impressed by Team UiTM Eco-Planet, who emerged as champions of the UrbanConcept Hydrogen Fuel Cell category for the third time in a row. This year, they debuted a 3-D printed car that was assembled from 120 individually-printed parts, with each part taking approximately 10 hours to complete. They told me they only had a small, office-sized 3-D printer, which meant that they spent over 1,200 hours printing the individual parts which was later assembled together when they arrived in Manila!
The other fun bit about the Shell Eco-marathon is the Energy Zone, which allows visitors to experience activities and games that explore the future of energy, cities and sustainability.
It was a really fun time in the Philippines, this year. I was very proud of our Malaysian students who swept four top awards – congrats to Team UiTM Eco-Sprint and Team UiTM Eco-Planet from Universiti Teknologi MARA (“UiTM”) Shah Alam; Team Eco-Voyager from Universiti Malaya; and Team Eco-Chaser from Monash University Malaysia!
I often say, when it comes to marketing and communications, it’s better to do “more showing, less telling.” Hence, I really think this initiative showcases Shell at its very best – especially when it comes to inspiring hope and challenging minds about the future of energy and mobility. I look forward to the next iteration of the Eco-Marathon in the next year!
More pics available here.