As a comic-book fan, I never thought I’d take away a business lesson from comics – but here you go!
This came from WildCATS 3.0 issue 1, written by Joe Casey:
The brand is everything. It is both the information we want to communicate to the world and the information we communicate despite ourselves.
(For a good analysis on the Casey’s under-appreciated run on WildCATS, read this: WildCATS 3.0: A Look Back at a Comic Too Far Ahead of Its Time)